Gifts never fail to delight us—well, almost every one of us! Unpacking our presents while being thrilled is a feeling that we simply long for and that is bound to get our dopamines racing beyond measure. Gifts are traditionally exchanged in a wide variety of cultures on a range of festivals and other occasions among people of different religions and ethnic groups. These presents were generally bought from gift shops earlier, but with the advent of digitalization, things have taken a slight turn for the better.
Yes, we are talking about the purchases, which have gone digital. Gift shops have gone digital with their exhaustive range of gift products in a mix of categories. They are affordable and available to everyone, delivered right to their doorsteps.
Raksha Bandhan is one of the popular occasions that symbolizes the unbreakable bond between brothers and sisters, with roots deep into the Hindu tradition. Furthermore, it is one such festival where gifts are mandatory. This is the reason why gift shops have always appeared to be crowded, with both men and women queuing up to buy presents for their brothers and sisters.
Amid Raksha Bandhan 2023, the Confederation of All India Traders (CAIT), a national-level trade organization, estimates that India will achieve a remarkable revenue of over Rs 10,000 crore. This further highlights the festival’s significant economic impact.
Nowadays, the process remains similar, except for one change – gifts are often bought online. This shift has led to increased competition among startups. Their efforts to market their gift products have transformed into an exciting and diverse platform for new entrepreneurs, marketing enthusiasts, and others.
With Raksha Bandhan ahead, startups cannot afford to pause their marketing efforts. In this article, we have put together a list of various startups and how they are marketing their products on Raksha Bandhan.
Startups Marketing Products on Rakhi
CITTA World
Chini Mitti
ThinkerPlace
GIVA
Sukkhi
Zenith Drinks Private Limited (Auric)
EMotorad
GoPaisa
CITTA World
Startup Name | CITTA World |
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Headquarters | Pune, Maharashtra |
Industry | Retail Health and Personal Care Products |
Founder | Akanksha Sharma |
Website | cittaworld.com |
Celebrate Raksha Bandhan with the ideal gift: CITTA’s Rose Mist and Hydrating Mist Combo. Combining traditional skincare wisdom with modern science, CITTA, is a premium natural baby bath and skincare brand that is safe, gentle, and tested. Crafted for adults, these mists symbolize the celebration of the timeless bond between siblings, embodying protection and care in a thoughtful and natural way.
The brand is offering a Buy 1 Get 1 deal! So, both brother and sister can relish the luxury of these face mists. This offer is available on their website, and they are promoting it through online ads.
Rakhi Gifting Products: Pure Rose Water Mist and Hydrating Mist with Rose and Aloe Vera
CITTA’s Rose Mist harnesses the anti-aging prowess of Damask Rose, while the Hydrating Mist soothes, hydrates, and fights microbes with Aloe Vera.
What makes them exceptional:
- Anti-microbial and anti-aging properties
- Rejuvenates dry, lacklustre skin
- Toxin-free and dermatologist-approved
- Suitable for all skin types and all genders
Special Offers: Buy 1 Get 1 at Rs. 799/-
Use code SIBLINGS
Chini Mitti
Startup Name | Chini Mitti |
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Headquarters | Delhi |
Industry | Ceramics |
Founder | Shruti Sharma |
Website | chinimitti.in |
At Chini Mitti, they are passionate about bringing you the finest collection of stylish, minimalistic, and sleek ceramic crockery and decor. Handcrafted with love by local artisans, their exquisite pieces seamlessly blend modern design with the timeless beauty of ceramics.
This Raksha Bandhan, the brand wants to rejuvenate the sweet brother-sister bond by introducing beautifully handpainted and finely crafted tableware and drinkware that can become an absolutely interesting yet fun conversation starter between the sibling and the family. They have come up with oversized mugs and dessert plates, bubblegum tea cups and saucers, and chip and dip platters to elevate one’s dining experience.
The brand is quite new for customers since it went live just a couple of months back. The festivity has just started, and they are aggressively promoting their collection through social media platforms for now.
Rakhi Gifting Products:
Sea Shell Platter: The Sea Shell Platter with Dip is a beautiful and unique serving platter for any house party. This platter is perfect for serving chips, shrimp, or any other appetizers at your next beach-themed party or gathering. They are functional and add a touch of elegance and style to your table setting.
Material: Ceramic
Price: INR 1099/-
Color Options: Sky Blue
Monochrome Tea Set with Tray & Kettle: This iconic morning tea set with 4 cups, a kettle, and a tray is a perfect choice to start your day with your family over breakfast. Be it a balcony setup, dining table, or living room, this tea set is a masterpiece add-on for decor enthusiasts.
Material: Ceramic
Price: INR 1649/-
Color Options: Black and White
Bubblegum Set (Cup & Saucer): Enhance your tea break by adding soothing and pastel hues to your drinkware aesthetics. Crafted in high-quality ceramics, this unique and captivating cup and saucer set is an ultimate eye-catcher. Available in pastel tones of yellow, pink, green, lavender, and white.
Price: INR 549/-
Color Options: Yellow, Pink, Green, Lavender, Sky Blue, and White
Floral Mug & Dessert Plate Set: Uplift your coffee break with the elegant red floral Mug & Dessert Plate! Crafted in high-quality ceramic, this delightful duo features miniature red florals. The big-sized mug and plate are perfect for indulging in your favorite dessert along with the coffee.
Price: INR 549/-
Color Options: White set with tiny red florals
ThinkerPlace
Startup Name | ThinkerPlace |
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Headquarters | Pune, Maharashtra |
Industry | E-learning |
Founder | Deepti Sharma |
Website | thinkerplace.co |
There has been a significant shift in the gifting pattern in recent times. A shift from gifting for the sake of gifting to showering each other with creative gifts that serve purpose are thoughtful and meaningful, and add that ray of positivity to their lives.
If you know that your younger sibling or younger cousin is extremely creative and has a keen interest in gaining knowledge on topics related to Science, Technology, Engineering, and Mathematics then ThinkerPlace’s S.T.E.M. DIY educational toys should be your go-to gifting option for this special occasion. These DIY educational toys spark great curiosity and creativity, make learning complex topics fun, and allow these young minds to learn and grow at their own pace. They are also a great way to introduce young ones to experiential learning at a young age.
ThinkerPlace is promoting its products through various channels like social media activities, email and WhatsApp marketing, offline and online live events, etc. They are also taking part in various exhibitions and events to promote their product. They’ve been conducting various workshops and exhibitions in societies to promote their products on this special occasion.
Rakhi Gifting Products: Line Follower Robot by ThinkerPlace
Price: Rs 1,599 (without case and without toolkit)
Why is it the perfect gift for Rakshabandhan: ThinkerPlace DIY toys are the perfect Rakshabandhan gift for your little sibling who is extremely creative and has a keen interest in gaining knowledge on topics related to Science, Technology, Engineering, and Mathematics. This Line Follower Robot is a great way to introduce the concept of robotics to kids. With the Line Follower Robot, kids learn to make their own robot from scratch and understand the basics of robotics.
GIVA
Startup Name | GIVA |
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Headquarters | Bengaluru |
Industry | Retail Luxury Goods and Jewelry |
Founder | Ishendra Agarwal, Nikita Prasad, Sachin Shetty |
Website | giva.co |
GIVA, being an affordable premium jewelry startup, is witnessing a paradigm shift in consumer behavior related to the gifting culture, with people exploring options like silver rakhis that can be cherished for a longer time. The maximum demand is for products like sets, pendants, and rings around Rs 1,500, where affordability and the premium feel of the product drive the demand.
On Raksha Bandhan, GIVA’s silver rakhi came with a designer box of roli chawal and a rakhi wish card for the brothers. It introduced traditional rakhi designs as well as some quirky designs in silver. The affordable price range and ease of sending rakhi online helped it gain customers from all parts of the country.
The marketing activities mainly focused on establishing silver rakhi and silver jewelry gifts as an alternative to traditional rakhis and gifts. The brand created short videos that ran on its Instagram channel, YouTube, Facebook, etc. It also leveraged OTT platforms leading to an increase in reach in tier 2 and tier 3 cities as well.
Sukkhi
Startup Name | Sukkhi |
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Headquarters | Mumbai |
Industry | Fashion Jewellery |
Founder | Bhavesh Navlakha |
Website | sukkhi.com |
Rakhi, as we know, celebrates the bond between brothers and sisters. Sukkhi, with its popularity for fashion jewelry and wide collection of designer Rakhis, comes with new designs across different colors and models while also providing a traditional touch with the roli and chawal and modern celebrations with a thoughtful card. Furthermore, the brand offers elegant jewelry to complete any festive look. Brothers can also delight their sisters with a beautiful piece of jewelry from Sukkhi’s gifting collection.
Zenith Drinks Private Limited (Auric)
Startup Name | Auric |
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Headquarters | Delhi |
Industry | Health and Wellness |
Founder | Deepak Agarwal |
Website | theauric.com |
Auric is a beauty and wellness brand rooted in Ayurveda, merging nature’s essence with modern life.
The festivities of Rakhi provide a unique opportunity for businesses to connect with consumers on an emotional level. From personalized tokens of affection to special gift hampers, startups are innovatively curating their products to align with the spirit of sibling bonds. Auric is no exception here. The brand is blending tradition with wellness to offer unique gifting choices for Raksha Bandhan.
Discover a unique Rakhi gift hamper from The Auric, tailor-made for your beloved brother and sister-in-law. The gift hamper includes flavored almonds, flavored cashews, ragi-almond cookies, Rakhi for brother, Lumba for bhabhi, and roli and chawal.
Auric also presents a range of products that can serve as ideal, health-conscious gifts for Rakhi celebrations.
EMotorad
Startup Name | EMotorad |
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Founder | Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, Sumedh Battewar |
Headquarters | Pune, Maharashtra |
Industry | Electric Vehicle |
Website | emotorad.com |
This Rakshabandhan, present your sibling with a gift of well-being and joy. We are living in times when staying fit and finding your ‘me-time’ are precious. So, why not celebrate this special bond with the simple pleasure of riding an e-bike? The Indian EV startup EMotorad gives you more than one reason to celebrate. Their range of premium e-bikes will be your perfect out-of-the-box gift for this beautiful occasion.
Here are the three amazing e-bikes you can choose from:
1. EMX
EMX is India’s first dual-suspension e-cycle with a long battery life. Along with a lifetime warranty on frames, it comes with EM’s community access. It is the best-in-class product for quality performance.
Price: INR 58,999
2. T-REX+
With a pedal-assist range of 60 km and a throttle range of 35-40 km, T-REX+ is designed for rough terrains. It also comes with dual disc brakes, 374-watt power output, an 866 LCD display, and a battery of 36V 7.8 Ah.
Price: INR 39,999
3. Doodle v2
A high caliber, foldable e-cycle with the finest fat tires – Doodle is the SUV of electric bikes to reduce human effort. Made for the urban lifestyle, the responsive e-brakes ensure safety when riding in high-traffic areas, increasing your productive time and keeping you fit. With a removable battery, Doodle comes with a throttle range of 35+ km.
Price: INR 49,999
So, what’s stopping you from owning EM’s e-bikes? Gear up and give your sibling a surprise to remember stacked with love.
GoPaisa
Startup Name | GoPaisa |
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Headquarters | Noida |
Industry | Coupon & Cashback |
Founder | Ankita Jain, Aman Jain |
Website | gopaisa.com |
GoPaisa is a new-age business model in the cashback domain that offers cashback and coupons on a wide array of products and services, spanning travel, lifestyle, apparel, electronics, and more. Its major target audience is served through the digital space.
As Raksha Bandhan approaches, GoPaisa presents a spectrum of Rakhi sales and exclusive offers for you to explore. Benefit from exceptional discounts of up to 80% on renowned platforms such as Amazon, Flipkart, Myntra, IGP, Cadbury Gifting, and more. Discover unique deals on gifts, rakhis for brothers, chocolates, and other categories. Additionally, elevate your savings with GoPaisa’s cashback option on every purchase.
Conclusion
Marketing has become more interesting with each passing day, but what it really aims at is driving convincing sales through it. The marketing strategies of these startups, specifically tailored for Raksha Bandhan, are creatively innovative and gripping, which is bound to hook people in during this festive season. We hope they turn out to be successful in their own specific ventures and contribute to the celebratory spirit of Rakhi with their unique approaches.
Happy Raksha Bandhan 2023!
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