Viacom 18 bags TV and digital rights for Indian cricket team’s home matches for five years. Viacom18 won the media rights for all BCCI India matches for a total of ₹5963 crore. It will pay ₹3101 crore for digital rights which is ₹35.23 per match and for TV, it will pay ₹2862 or 32.52 crore per match.
Jay Shah, Secretary, BCCI in a tweet wrote,” Congratulations Viacom18 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL and wplt20 we extend the partnership @BCCI Media Rights as well. Together we will continue to capture the imagination of cricket fans.
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Updated: 31 Aug 2023, 04:15 PM IST
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